I have spent 15 years leading brand and communications across the realms of beauty and wellness, luxury goods and services, high-growth CPG and editorial. I have worked both in-house and as a consultant for businesses with anywhere from $200M to $20B in annual revenue, and across multi-brand portfolios in dozens of markets.

As a brand strategist and tone of voice specialist, I help brands find the thing only they can say, and then shape that into a singular language that builds connection at any scale. My best work starts in the white space, carving out positioning before building verbal identity, creative and content strategy through a culturally relevant lens.

Consulting primarily in the realms of beauty, personal care and lifestyle CPG, I bring clarity to brands when it’s needed most: whether that’s in preparation for market expansion, on the cusp of a rebrand, or simply when they’ve lost their way. My work is underpinned by the art of world-building and the special power it has to attract a devoted community that orbits a brand for years to come.

I also work with founders and brand leaders to hone their executive narrative: driving relevance and resonance through original thinking, insight-led positioning and sharp storytelling for owned channels and media opportunities. Whether that’s a founder finding their voice for the first time, or someone who knows their story but can’t quite articulate it.

my services

brand strategy
verbal brand identity
brand and product naming
copywriting and editing
pr and media strategy
content strategy
executive narrative
keynote development
ghostwriting

brands i’ve worked with

monday haircare, daise beauty, laura polko los angeles, being haircare, true bodycare, vegamour, osana naturals, chalon paris, health by habit vitamins, dose and co, harrolds, camilla and marc, chanel beauty, david jones, gucci, yoox net-a-porter, sarah creal beauty, golp. view my brand portfolio.

publications i’ve written for

vogue, wwd, elle, harper’s bazaar, vogue living, gq, side-note. view my editorial portfolio.