ABOUT

I’m an award-winning senior copywriter and brand strategist with over 10 years' experience for some of the world’s biggest publications and brands.

My specialty lies in shaping and executing a unique and ownable voice that helps to drives brand loyalty and conversion across all touchpoints—from digital and social campaigns, to out-of-home campaigns and activations, and everything in between.

I’ve worked with best-selling brands including MONDAY Haircare, Laura Polko Los Angeles, DAISE Beauty, Being Haircare, Dose & Co, Vegamour and several others that are yet-to-market in the beauty and wellness space. I have worked with both DTC companies and those stocked with the world's biggest retailers—including Amazon, Walmart, Target, Sephora, Ulta Beauty, H&M, Asos, Costco and CVS. I also work with C-suite and celebrity partners to shape their narratives, advise on internal and crisis comms, and craft keynotes and other presentations for industry and press.

As a journalist and editor my words have appeared extensively across the likes of Vogue, Vogue Living, Harper’s BAZAAR, ELLE, Cosmopolitan, Grazia and SIDE-NOTE—and I have worked on partnerships with the likes of Chanel, Gucci, Apple, NET-A-PORTER, David Jones, Samsung, Van Cleef & Arpels and Harrolds.

You can view my brand portfolio here. My editorial portfolio contains a cross-section of published work.

If you’d like to get in touch, I’d love to hear from you.