ABOUT

Award-winning senior copywriter and communications strategist with 12+ years of experience shaping brand identity, voice, and storytelling across some of the world’s most influential publications and brands.

I specialise in developing ownable, conversion-driven messaging that builds loyalty across every brand touchpoint both internal and external. I also advise C-suite executives and partners on strategic communications, crisis messaging, change comms, keynote development, and earned media.

I've worked with category-defining brands including NET-A-PORTER, MONDAY Haircare, DAISE Beauty, Laura Polko Los Angeles and Vegamour, working across both DTC and omnichannel strategies. My work spans products sold via Amazon, Walmart, Sephora, Ulta Beauty, H&M, ASOS, and more.

As a journalist and editor, my work has appeared in Vogue, WWD, Harper’s BAZAAR, ELLE, Cosmopolitan, Grazia, SIDE-NOTE, The Australian and Ninemsn. I’ve also led editorial partnerships with brands such as Apple, Chanel, Gucci and Samsung.

You can view my brand portfolio here. My editorial portfolio contains a cross-section of published work.

If you’d like to get in touch, I’d love to hear from you.